Marketing is intended to be used for a number of different purposes but ideally, the goal is to generate growth and increase profits for a certain purpose. When it comes to the hospitality industry, hospitality marketing is used to increase overall revenue for a facility, brand or location.
How Is Marketing Used In The Hospitality Sector?
It is important to take a close look at how different areas of the hospitality industry (hotels, resorts, amusement parks, lodges, etc.) can benefit from marketing techniques. Some of these techniques might include things like products, mailings or services. Typically, a specialized team of professionals will study a company and decide what the optimal demographic is to try and reach. Once that is determined, it will be decided what the best way to reach these people is. It might be through social media, by e-mail, by mailing or by offering a promotion that will be expressed by way of a television or radio advertisement.
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Working In The Field
Marketing can be a very lucrative career option. This is especially true when you have gone to college for this profession and are educated and experienced. You can make upwards of $100,000 per year as a marketing manager within the hospitality industry. It takes qualities like problem-solving, critical thinking and management skills in order to effectively market a brand. When it comes to finding an entry-level job, this can be done in a hotel, a restaurant, or a lodge. Then, working upwards you can shoot for larger establishments.
Education
Various classes and degrees contribute to the knowledge needed for marketing in the hospitality industry. The majority of universities in the United States offer some sort of marketing or advertising degree program. Some will offer a concentration in hospitality or offer specific certifications towards this achievement. Essentially, the information provided will focus on consumer behavior, analyzing current trends, brainstorming new ideas and so on. Don’t forget the importance of an internship as well. Learning from experienced professors is great, but there is nothing like getting your feet wet and working hands-on in the field with some of the greats in your area.
Working in the field of hospitality marketing can be very fast paced, exciting and rewarding. You get to be very creative and come up with unique ideas that other people have not used before you. Whether you have already gotten your degree in this field or you are looking to go back to school, it is worth doing some research to find the best educational option for you and your lifestyle. Also, look into internships that will provide you with additional resources and networking connections that you can use when it comes time to find a job in the field.
Source: Forbes